Swedish cider company Kopparberg has withdrawn its advertising from GB News and follows on from a number of advertisers who have withdrawn their support for the channel after a left wing campaign on Twitter.
A post on the company’s Twitter account said its advert ran on the channel “without our knowledge or consent”.
It added that it has “immediately suspended” advertising on GB News pending a “further review of its [the channel’s] content”, as it’s a drink “for everyone”.
The network, which launched on Sunday, has vowed to fight cancel culture and reflect voices not heard in the media.
Chaired by former BBC political presenter Andrew Neil, the channel has promised to remain truthful in its reporting but challenge the “echo chamber” of the “metropolitan” news.
The Press Gazette reported that other companies and organisations including Nivea, drinks brand Grolsch and The Open University, had also distanced themselves from the news channel within 48 hours of its launch.
Speaking to BBC News on Tuesday, Richard Wilson, director of media group Stop Funding Hate, said that the immediate controversial tone meant “it’s no surprise” that a reputable brand such as Kopparberg are “stepping away, and refusing to align with this”.
Unity News Network (UNN) Staff Writer | To find out more details about our staff, please head to the About Us section on our website.
