Dating applications will be used to target younger members of the public with promotions in relation to the Covid vaccinations, according to initial reports from the Telegraph.
Officials at Number 10 want to approach popular dating brands such as Tinder as part of a wider drive to minimise vaccine hesitancy amongst the younger population in Britain.
One idea being suggested is that users could get a “blue tick” or a banner showing they have been vaccinated to display to others that they trust the vaccines. Another is that the Government could fund advertising on the apps describing the benefits of vaccines.
A government source familiar with the discussions said: “As we get to younger people, Tinder and all those apps will be approached to flag the importance of getting vaccinated. It might also give more people impetus to meet up and find love.
“This is being properly looked at. There are ongoing conversations. It would be a decision for platforms to be involved.”
Editor-in-Chief | Carl D. Pearson has been involved in British politics and media from an early age, with the key knowledge of what it takes to run a news organisation for the 21st century. Mr Pearson, as Editor-in-chief, is responsible for supervising the daily tasks of publishing media and content to UNN’s website and various platforms.
[sibwp_form id=4]
