L’Oréal has announced it will be axing words such as ‘whiteness’ from its products descriptions and the global campaign against anything that could be perceived as offences or racist rages on.
“The L’Oréal Group has decided to remove the words white/whitening, fair/fairness, light/lightening from all its skin evening products,” the cosmetics company said in a statement on Saturday.
The decision follows an announcement on Thursday by the Indian and Bangladeshi arms of Unilever to rename their locally marketed “Fair and Lovely” skin-lightening cream for the same reason.
Anglo-Dutch firm Unilever reportedly earned 405m from the product in India last year, the company said it would stop using the word “fair” in the name as the brand was “committed to celebrating all skin tones”.
Various companies have come under some criticism recently for skin-lightening products after the global rise of the ‘Black Lives Matter’ movement started to really take off globally.
Johnson & Johnson said last week it would stop selling some Neutrogena and Clean & Clear products, advertised as dark-spot reducers in Asia and the Middle East.
A number of US firms have said they would change their visual identity, such as Mars, which says it plans to develop its Uncle Ben’s brand, which uses an image of an African American man as its logo.
[give_form id=”1772″ show_title=”false” show_goal=”false” show_content=”below” display_style=”modal”]
Editor-in-Chief | Carl D. Pearson has been involved in British politics and media from an early age, with the key knowledge of what it takes to run a news organisation for the 21st century. Mr Pearson, as Editor-in-chief, is responsible for supervising the daily tasks of publishing media and content to UNN’s website and various platforms.
[sibwp_form id=4]
